The impending withdrawal of French troops from Côte d’Ivoire has sparked significant concern among local business owners, particularly those in Port-Bouët, a suburb of Abidjan. These entrepreneurs have long depended on the patronage of approximately 600 French soldiers stationed at the 43rd Marine Infantry Battalion (BIMA) camp. The departure of these troops, scheduled for the end of January 2025, threatens to disrupt their livelihoods.

The craft village near the BIMA base hosts around 150 shopkeepers, including dressmakers, bicycle repairers, market gardeners, hairdressers, and restaurant owners. Many of these businesses have already noticed a decline in customers. Nadia, a restaurant owner and head of the shopkeepers’ association, expressed her concerns: “The clientele won’t be the same. It’ll be more difficult to sell stuff because there won’t be many people buying.” Some are even contemplating relocating due to the anticipated downturn in business.

While the exact financial impact remains uncertain, the loss of a steady customer base is expected to result in significant revenue declines for these small enterprises. Historically, businesses in Côte d’Ivoire have demonstrated resilience in the face of economic shocks. For instance, following the civil conflict in 2011, smaller companies with fewer than ten employees rebounded more swiftly due to their flexibility and focus on local markets.

To mitigate the effects of the troops’ departure, business owners might consider several strategies:

1. Diversifying Customer Base: Shifting focus from primarily serving French soldiers to attracting local clientele can help stabilize income. This may involve tailoring products and services to meet local preferences and adjusting pricing strategies to appeal to a broader audience.


2. Exploring New Markets: Entering the French import market could provide alternative revenue streams. However, this approach presents challenges, including meeting stringent import regulations, ensuring product quality standards, and navigating complex logistics. Business owners would need to invest in understanding these requirements and possibly seek partnerships or intermediaries experienced in international trade.


3. Leveraging Digital Platforms: Utilizing online marketplaces and social media can expand reach beyond the immediate geographic area, attracting both domestic and international customers. This strategy requires building digital literacy, creating compelling online content, and managing logistics for delivery.


4. Collaborating with Local Authorities: Engaging with local government and business associations may open up support avenues, such as training programs, financial assistance, or initiatives aimed at stimulating local economic activity. Active participation in community events and networks can also enhance visibility and customer engagement.



While the withdrawal of French troops presents undeniable challenges, the adaptability and resilience demonstrated by Ivorian businesses in past crises suggest that, with strategic adjustments, they can navigate this transition and continue to thrive.