Rapper and entrepreneur T.I. is investing in Pocstock, a Black-owned content and data licensing company working to increase culturally representative content and datasets used in artificial intelligence.

The investment comes as the AI industry increasingly depends on large collections of images, videos and other forms of digital content to develop and train AI systems. Pocstock is positioning itself within that growing market by expanding access to culturally representative visual content while creating opportunities for creators to have greater control over how their work is licensed, used and monetized.

According to the announcement shared by Black Enterprise, the investment will support Pocstock’s efforts to expand its culturally representative content and datasets for AI. The company’s model also emphasizes giving creators a greater role in determining how their intellectual property is used.

For Black creators and entrepreneurs, the development highlights a broader conversation about ownership and economic participation in the rapidly expanding AI economy. Rather than simply supplying content to technology companies, platforms such as Pocstock seek to create mechanisms through which creators can participate in the value generated from their work.

T.I.’s investment places additional attention on the intersection of Black entrepreneurship, artificial intelligence, intellectual property and digital ownership.

As demand for AI-generated and AI-trained content continues to grow, the question of who owns the underlying data—and who benefits financially from its use—is becoming increasingly important across the technology and creative industries.