Jamaican dancehall artist Vybz Kartel has long been at the center of regional and international conversations about colorism, skin bleaching, and the commercialization of “lighter skin” as a beauty commodity. Over the years, Kartel has been publicly associated with a line of cosmetic and skin-brightening products—including soaps, creams, and astringents—marketed under the “Vybz” brand. His…

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