On April 14, 2025, the Federal Trade Commission (FTC) initiated a landmark antitrust trial against Meta Platforms, Inc., the parent company of Facebook, Instagram, and WhatsApp. The FTC alleges that Meta’s acquisitions of Instagram in 2012 and WhatsApp in 2014 were strategic moves to suppress competition and maintain dominance in the social media market. The outcome of this trial could have significant implications for the global digital landscape, including in Africa, where these platforms are integral to communication and commerce.​

The FTC’s Allegations

The FTC contends that Meta engaged in a “buy or bury” strategy, acquiring emerging competitors to neutralize potential threats to its dominance. Internal communications from Meta’s leadership, including CEO Mark Zuckerberg, are cited as evidence of this approach. The FTC argues that these acquisitions have stifled innovation and limited consumer choices in the social networking space. ​

Meta’s Defense

Meta refutes the FTC’s claims, asserting that the acquisitions of Instagram and WhatsApp have benefited consumers by enhancing the platforms’ features and security. The company emphasizes that the social media market remains competitive, with platforms like TikTok and Snapchat offering alternatives to users. Meta’s legal team has employed various strategies, including the use of animations and graphics, to argue that their services are free and face substantial competition. ​

Implications for Africa

In Africa, where Instagram and WhatsApp are widely used for communication, business, and social engagement, the potential divestiture of these platforms from Meta could lead to significant changes. Users and businesses across the continent rely on these services for daily operations, and any disruption could impact connectivity and economic activities.​

What’s Next?

The trial, presided over by Judge James E. Boasberg in Washington, D.C., is expected to feature testimonies from key figures, including Mark Zuckerberg and former COO Sheryl Sandberg. The proceedings will delve into the nature of Meta’s acquisitions and their impact on market competition. As the trial unfolds, stakeholders worldwide are closely monitoring the developments, given the potential for a precedent-setting decision in antitrust enforcement. 

The outcome of this case could redefine the boundaries of corporate acquisitions in the tech industry and influence how digital platforms operate globally, including in emerging markets across Africa.