Meta has suspended the use of its AI assistant after Brazil’s National Data Protection Authority (ANPD) banned the company from training its AI models on personal data from Brazilians. The move puts a dent in Facebook’s attempt to build out its AI products in Brazil, a market with more than 200 million people.

The Brazilian authority said that the preventive measure is due to “the imminent risk of serious harm and irreparable or difficult-to-repair damage to the fundamental rights of guardians.”

Additionally, the ANPD set a daily fine of 50,000 reais in case of non-compliance.