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Saudi Aramco has officially become a sponsor of the FIFA World Cup 2026, after signing a sponsorship agreement with FIFA set to last until the end of 2027.

Under the terms of the agreement, the oil company secures exclusive sponsorship rights, encompassing the Women’s World Cup events slated for 2027.

As part of this partnership, Saudi Aramco aims to highlight its rich history, demonstrate expertise in innovation, and implement global-scale social initiatives.

The Saudis assert that their involvement aims to contribute to the advancement of soccer and sports worldwide. Notably, the company already sponsors numerous sports teams and competitions.

It’s worth noting that Saudi Crown Prince Mohammed bin Salman, a fervent soccer enthusiast, oversees Aramco, which owns the Saudi second division soccer club Al-Qadsiya. Additionally, the company is actively involved in stadium construction, anticipating Saudi Arabia as the host nation for the 2034 soccer World Cup.